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Covation Holdings Announces Global Expansion with the Launch of Huffy Products in Asia Pacific

Hong Kong (January 22, 2021) – Covation Holdings Limited, the global manufacturer of multiple wheeled goods brands, today announced the expansion of its global footprint into the Asia Pacific market with a new Hong Kong sales hub for outdoor bicycle brands Huffy, Royce Union, Niner, Batch, Buzz E-Bikes, and Allite, the company’s materials business.


Led by Sales & Marketing Director, Jess Sit, the company will focus on driving brand awareness across the Asia Pacific markets, while working with distributors, brands, and retailers to build a robust distribution network. The company’s OEM and Private Label manufacturing expertise gives it an additional and unique market position.


"I am excited for the opportunity to introduce our brands and manufacturing capabilities into this strategic market, and look forward to creating new, long-lasting relationships with key market players here in Hong Kong and throughout the region," said Jess Sit, Sales & Marketing Director. “The Asia Pacific business will build on the more than 125 years of industry-leading innovation”.


Starting in the first half of 2021, the company will be contacting potential prospective distributors, brands and retailers to investigate potential partnerships. Operators seeking to engage with Covation should contact the Asia Pacific team to arrange meetings.


"Hong Kong is an emerging cycling market and is an ideal location to expand our global presence and further establish our brands,” said Claude Jordan, CEO. “Biking worldwide has seen record growth over the past year, and we are committed to creating a great experience for our retailer partners and consumers within the Hong Kong and Asian markets."

About Covation Holdings Limited

Stretching the limits of innovation and versatility, our divisions and brands impact the lives of millions worldwide every day. Covation Holdings is a privately held company that boasts outdoor cycling and recreational brands including Huffy, Niner, Batch, Royce Union, Buzz E-Bikes, and VAAST featuring Allite Super Magnesium technology.  

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